“Even if it fails, I feel like I have this foundation of feeling accepted and loved.”
Wes Lemos shares how early curiosity shaped his entrepreneurial instincts, why founders should validate ideas through real buying behavior, and how relationship led outreach on LinkedIn can create consistent conversations that turn into revenue. He also explains how SalesConnector.com supports outreach, follow up, and message prioritization with AI guided structure while keeping humans in control.
Growth hacker energy is easy to romanticize, but Wes Lemos brought it back to what actually works. Build fast, test fast, and stay honest about what the market will pay for.
Growth hacker lessons showed up early for Wes, starting with a third grade hustle that turned into a real lesson in confidence and creative execution. What stayed with me was not the story itself, but the foundation underneath it. When a founder feels secure, they take clearer risks and recover faster.
We also got practical. Wes talked about MVP discipline and the danger of getting married to an idea that nobody buys. His filter is simple. Follow the money. Not in a greedy way, but as a truth test. If strangers will not pay, it is feedback, not failure.
From there we moved into his growth hacker approach to LinkedIn. He broke down why cold outreach matters if you want scale, why relationships must lead the conversation, and how SalesConnector.com supports the work with visibility, process, and AI assisted categorization so founders can focus on the conversations that matter most.
Wes Lemos is a longtime entrepreneur and growth focused operator. He is the founder of SalesConnector.com and also runs Roll Digital, a web design and software development company.
Rick Meekins is an entrepreneur, strategic advisor, and host of The Relentless Pursuit of Winning, where he explores what it actually takes to build, lead, and sustain meaningful businesses. With over 30 years of experience working alongside founders and leadership teams, Rick brings a systems-oriented perspective to growth, strategy, and execution.
Interested in working together, having Rick speak, or partnering with the show?
Start here: https://polaristory.com/contact/
00:00 Wes Lemos: An Entrepreneurial Journey
10:31 The Importance of Feedback and Pivoting in Entrepreneurship
26:58 Sales Connector: Leveraging LinkedIn for Business Growth
31:34 Navigating Challenges: Lessons from the Entrepreneurial Journey
33:21 Closing
Wes Lemos is an Entrepreneur, Growth Hacker, Multi SaaS Founder, and Founder and CEO of Sales Connector. He is passionate about helping businesses overcome their bottlenecks and develop true solutions to increasing growth through strategic messaging, targeted lead generation and professional network development. His latest venture, Sales Connector, started out as a marketing agency focused on web development and outreach, but quickly shifted into an intuitive SaaS geared toward sparking meaningful conversations and booking meetings for Wes’s 500+ B2B, B2C and Enterprise clients across a variety of industries. When he’s not working on Sales Connector you can find Wes in a tropical destination for a yoga retreat, spending time with his 4 kids, or exploring his now home, Sacramento.