Solutions to Drive Change
What PolariStory Builds
Your objective needs a partner that is intentional about driving change.
The Catalyst
Develop the narrative, create and validate the stories that carry it, and bring those stories to life through media.
PolariStory Lab
The PolariStory Lab transforms an organization’s strategic goals into a narrative designed to connect with the people whose understanding, belief, or participation is necessary to create change.
Narrative
Narrative is the larger meaning you need people to understand and ultimately accept. Define what change is being pursued, what the relevant stakeholders currently believe, what needs to become understood or accepted, and what narrative can help move them there.
Story Crafting
Stories make the narrative human, credible, memorable, and transferable. Break the overarching narrative into the specific stories needed for each stakeholder and objective. Each story serves the larger narrative while addressing what matters to its intended audience.
QC
Evaluate each story to ensure it is optimal for its intended audience and designed to contribute to the client’s stated strategic goal.
The Amplifier
Get the stories in front of the people who need to hear them, in ways that create human connection and contribute to the intended change.
Planning
Develop an amplification plan that determines how the stories should reach their intended audiences.
Production
Use StoryCast, PolariStory Live, podcasts, short-form media, and other appropriate formats to bring the stories developed through the PolariStory Lab to life as human experiences people can connect with.
Alconemy Storycast
PolariStory Live
Distribution
Reach target audiences through the appropriate channels, measure performance against the client’s stated goals, and optimize amplification based on audience response and performance. Clients may execute the amplification plan themselves or engage PolariStory to manage amplification.
PolariStory Syndicate
Your Story Begins Here